Year after year, over one thousand Jewish youth gather on a rustic campsite for an unforgettable experience. This is Habonim Dror, a camp that is very hands on and is based on a different theme every year. This years theme was “A new generation”.
Keeping the theme in mind, we worked with the idea that the youth of today are very much a ‘touch’ generation, using this element of a hand to portray this, along with the painted theme, helped to bring across the essence of the camp.
Using the inspiration from the logo we created, we have brought this human element into further communication by using lots of imagery and a very tactile textured feel, while keeping it all fun and appealing to the youth.