Sumo approached us to freshen up their instore branding as well as their website and after quite a few sleepless nights and brainstorm meetings with the team at Sumo we created these visuals. The basic idea was to introduce staff/loyal customers who embody the Sumo ethos and juxtapose them with everything Sumo.
The result is a humorous collage of many different tongue-in-cheek scenes, from a lady receiving a proposal with a giant carrot to a surfer taking off from deep on a giant banana.
The website has been design and developed with a fresh mix of easily accessible information, visuals and bold colour. Loyal customers can now easily browse their menu, latest blog posts or simply find their nearest store.