We’ve been working closely with Primi since 2009 and have really grown to live and love the brand. When we started working with Primi, they only had Primi Piatti restaurants. Since then we’ve helped them grow their brand into fast food (Primi Xpress) and cafe style (Primi Caffé) restaurants and have recently launched the New Primi Roastery, free range Rotisserie chicken Take Aways.
The national account is managed from our Cape Town studio and we design and produce everything from store level promotions, website development, menu designs, food packaging design, logo design through to below the line print campaigns.
We’ve recently completed a brand update and rolled it out to through the board. The update was to simplify the complicated brand and add a strong visual focus on the food offering.